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Digital Marketing Course In Rawalpindi

  • Learn proven digital marketing techniques
  • Boost your career & business with real-world projects
  • From beginner to advanced in simple steps
  • Hands-on practice with modern marketing tools
  • Master SEO, Social Media, Ads, Content & Analytics

Course Content

Section 1: Introduction to Digital Advertising

4.9 (2 reviews)

FREE

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Modes
Face-to-Face
Duration
2 Months
Fee
30,000 PKR
Sessions
8 Sections
6 Lessons
(48 total)
Class Timing
To be decided
mutually with
students

Course Content

Section 1: Introduction to Digital Advertising

Learn how Meta Ads and Google Ads work, how they differ, and why both platforms dominate modern digital advertising strategies.
Understand the difference between paid and organic reach and learn why ads accelerate visibility, leads, and conversions faster.
Learn how users move from awareness to purchase and how advertising funnels guide the entire customer journey effectively.
Discover how bidding systems work on Meta and Google and why auctions decide your cost, reach, and ad performance.
Understand tracking tools like Meta Pixel and Google Tags that help advertisers measure actions, conversions, and audience behavior.
Learn essential ad policies, disapproval reasons, and how to keep your account safe from restrictions and bans.

Section 2: Meta Business Basics

Learn how to create Business Manager, verify identity, assign roles, and organize assets for professional ad operations.
Understand how to properly create ad accounts, connect pages, assign permissions, and ensure smooth account structure.
Learn to install Pixel, set events, and track user activity to optimize conversions and understand audience behavior.
Set up domain verification, aggregated event measurement, and catalogs to support eCommerce ads and tracking accuracy.
Discover how to configure events, test pixel tracking, and ensure all user actions are being captured correctly.
Learn how to manage account quality, avoid restrictions, and fix common issues affecting ad performance.

Section 3: Meta Ads: Campaign Creation

Understand all Meta objectives like sales, leads, traffic, and awareness, and learn to select the right one for your goals.
Learn how to configure budgets, placements, optimization settings, and delivery to create high-performing ad sets.
Master Meta’s targeting options, build custom audiences, and scale with lookalikes for powerful campaign growth.
Understand manual vs automatic placements and learn how to optimize for cost efficiency and better results.
Learn creative strategies, design rules, hooks, captions, and formats for high-performing carousel, video, and single ads.
Explore testing methods to compare audiences, creatives, formats, and discover which ads generate the best conversions.

Section 4: Meta Scaling & Retargeting

Learn how to retarget visitors, add-to-carts, page viewers, and warm audiences to maximize conversions.
Use advanced lookalike techniques to scale winning campaigns while keeping costs low and converting more users.
Learn vertical, horizontal, and hybrid scaling strategies to increase budget without destroying campaign performance.
Master dynamic remarketing ads using catalogs to show personalized products to each visitor automatically.
Learn how to audit campaigns, fix performance drops, and improve delivery using data-backed optimization.
Understand common issues like high CPMs, low CTRs, and weak conversions, and learn how to solve them effectively.

Section 5: Google Ads Fundamentals

Learn to set up your Google Ads account, billing, and linking with other tools like Analytics and Tag Manager.
Understand keyword match types: exact, phrase, and broad. Learn how they impact traffic quality and cost.
Learn the structure of search campaigns including campaigns, ad groups, keywords, and responsive search ads.
Learn how to write strong headlines, descriptions, and ad copy that boost CTR and improve ad quality score.
Understand Google Display campaigns, placements, audiences, and how to drive awareness with visual ads.
Learn how Performance Max works and how Google uses automation to deliver results across all networks.

Section 6: Google Tracking, Optimization & Analytics

Learn how GTM works, how to install tags, and manage tracking events without needing coding skills.

Understand how to track purchases, leads, signups, and calls so you can measure ad performance accurately.

Learn the factors that impact Quality Score and how improving it reduces cost and increases ad performance.

Understand how page speed, messaging, CTAs, and structure improve conversions and lower your ad costs.

Learn bidding options like CPC, CPA, Max Conversions, and Target ROAS, and when to use each one.

Use analytics to measure user behavior, track conversions, and refine ad strategies with data insights.

Section 7: Retargeting & Advanced Scaling (Meta + Google)

Explore advanced retargeting segments like video viewers, engaged users, and high-intent audiences.
Learn how to create remarketing lists, use audience signals, and run remarketing ads on YouTube and Display.
Combine Meta and Google retargeting to follow users across platforms and increase your overall conversions.
Learn to create a unified strategy where Meta and Google work together for lower CPA and higher ROI.
Understand smart scaling using both platforms, balancing budgets, and maximizing return on ad spend.
Learn to build advertising reports that highlight performance, insights, and clear improvement actions.

Section 8: Final Project, Agencies & Freelancing

Learn to build professional ad strategies for businesses including goals, targeting, and creative planning.
Create portfolio case studies using mock ads, reports, and examples to impress clients and employers.
Understand how to manage client budgets, track spending, and optimize ad performance responsibly.
Learn how to offer Meta and Google Ads services, price your work, and attract clients through platforms.
Explore scaling opportunities by outsourcing creative work, hiring specialists, and managing ad clients like an agency.
Submit a full advertising plan including Meta and Google campaigns, retargeting, budget plan, and optimization roadmap.

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FAQS

You will learn everything from ad fundamentals, setup, tracking, campaign creation, optimization, scaling, retargeting, Google Ads, Meta Ads, freelancing, and creating complete advertising strategies.
Yes! The course starts from scratch, explaining basic ad concepts, tracking, pixels, business managers, and gradually moves to advanced scaling and freelancing.
No. This course is designed for beginners as well as those who want to improve their skills in paid advertising.
Yes! The course covers both platforms in detail, including tracking, campaign creation, targeting, optimization, and scaling.
Absolutely. You will learn Meta Pixel, Google Tag Manager, Google Tags, events, conversions, and how tracking helps improve performance.
Yes. A complete lesson teaches Meta and Google ad policies, disapproval reasons, and how to avoid account restrictions.
Yes. You will learn proper structure, asset setup, permissions, domain verification, and catalogs for eCommerce.
Yes! You will learn campaign objectives, ad sets, budgets, placements, audiences, creatives, and A/B testing.
Yes. The course includes retargeting warm audiences, creating lookalikes, scaling budgets, and running dynamic catalog ads.
Yes. You will learn search ads, keywords, match types, display ads, Performance Max, and advanced Google optimization.
Yes. You will learn how to set up conversion tracking for leads, calls, purchases, and integrate Analytics and Tag Manager.
Yes! You will learn optimization techniques to improve Quality Score, reduce cost, and maximize conversions.
Yes. A specific lesson teaches page speed, CTAs, structure, and messaging improvements to boost conversion rates.
Yes. The course teaches combining Meta + Google Ads for cross-platform retargeting and better overall ROI.
No. You can learn everything through practice accounts, simulations, and test setups. But running ads later is recommended.